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Christine
Pilch
Christine
Pilch comes from a solid background in sales and marketing.
She has represented diverse products and industries while
selling intangibles such as television advertising and web-based
business solutions. As a senior marketing executive she has
served diverse companies such as a regional home remodeling
company, an expanding credit union and a prestigious regional
law firm.
Christine's
experience translates into benefits to her clients in many
ways. Her tenacious media buying skills were honed through
many years selling advertising for a leading area network
television station. Armed with the knowledge of the inside
workings of how the media sells, she can talk the talk and
negotiate better buys than most individual business owners
are capable of.
Her
successes include the development of marketing campaigns for
a regional home remodeling company that increased their revenues
from $3 million to $15 million annually over the 5-year period
she was with them, and she firmly established that company's
presence in 4 major Northeast markets. This success can be
directly attributed to Christine's intelligent and skillful
negotiation and purchase of advertising on 21 TV stations
and in hundreds of newspapers in New England and New York.
She also designed their website, which generated 25% of the
company's revenue in its first year online.
Christine
learned the true potential of the internet as a business tool
rather than simply utilizing a website as a brochure by selling
web-based business solutions for a technology company. This
experience gave her the background necessary to guide her
clients' web development and prevent them from making common
mistakes that waste money.
In
the process of working with hundreds of clients and creating
countless marketing strategies, Christine has nurtured many
long-standing relationships and built a solid stable of resources
that can be used to benefit you.
Christine's
core strength is in putting the right message in front of
the right people at the right time. She will quickly find
the heart of your product or service's value, package it into
an appealing sales advantage, and show you ways to consistently
maintain that advantage in the marketplace.
Christine
Pilch has written many published articles, which may be
found on the articles page.
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